What is Google Tag Manager?

Google Tag Manager is a great and useful tool that can help collect and keep analytical data organized, so making decisions about your website is easy and you have everything needed right at your fingertips. By keeping track of all the codes you are using on your website, it will save time from working with expensive developers. Usually, when there’s a need to change a code, every other code on a website needs to be changed as well. When it comes to this tool, you will not have to go through this lengthy and frustrating process. GTM is made up of different components, which will be further discussed. It is made up of tags, triggers and variables.

Google Tag Manager (GTM) is a free tool provided by Google that allows users to manage and deploy marketing tags (snippets of code or tracking pixels) on a website or mobile app without having to modify the code. This system can be invaluable for anyone who wants to quickly and easily add tags to their site, such as tracking pixels for specific campaigns or analytics codes, without needing to rely heavily on developers or dig deep into site coding.

A tag is part of the code you use to send data to Google Analytics or other third-party tools where you keep track of data. A trigger is the action that signals the data is needed to be collected, and the variables are the circumstances under which the data is collected. Google Tag Manager makes it possible that you won’t have to put each code separately into your files, so it makes the setup process so much easier.

It is able to assist you with analytics for purposes such as marketing, tracking customer conversion rates, and other site analytics that are important to understanding for every business. This is beneficial for marketing purposes, analytical purposes and development purposes, so it is a tool you should strongly consider when figuring out next steps for analyzing data.