What Is Social Media Optimization (SMO)?

SMO stands for social media optimization. It is all about utilizing social media platforms like Facebook, Twitter, Instagram, and LinkedIn to share your content, and attract traffic to your website through social media links. The idea behind such social media marketing tactics is to keep your target audience engaged on social media channels, grow your loyal group of followers, increase awareness of your brand, and generate user interest in the products or services offered by your website.

Create Shareable Content

Creating shareable content on social media platforms is one of the best ways to keep your audience engaged, and to reach an even wider audience when users reshare it with their friends or family. These posts that you’re sharing on social platforms need to be eye-catching, useful, and relevant, and invite users to like, comment, and reshare them.

One of the social media optimization tips we can offer you is to use your existing blog content and turn these articles into social media posts. You can break down a concept or lots of statistics into bite-sized infographics. You can turn your guide article into a YouTube explainer video. The idea is to post useful content that attracts attention on social media networks, and content that users will want to share with their social communities. You could also utilize the power of social media campaigns, and boost your posts through advertisements.

Building A Loyal Fanbase On Social Platforms

One of the great things about using social channels is that you will be able to interest directly with your target audience. Your social accounts need to respond quickly to any requests or questions users might have, and maintain a healthy relationship with your most loyal fans. This might be especially helpful for small businesses to quickly build a good reputation for being helpful by providing customer support.

Social media also allows you to follow your fans, and even share user-generated content. Some might even make videos, images, and posts related to your products or services, further spreading the word about your brand. You can reward these users by sharing their content through your social channels and build goodwill within the community of fans loyal to your brand.