SEO basics-SEO in a nutshell

You don’t need to know ALL the factors and the exact algorithms Google uses to rank your website. But you need to cover the key components of SEO to be successful.

An easy way to understand the 3 most important factors is to imagine a bowl of soup – the SEO soup.

There are three key aspects of SEO:

1. Technical stuff – The bowl represents all the technical aspects you need to cover (often referred to as technical or on-page SEO). Without a proper bowl, there would be nothing to hold the soup.
2. Great content – The soup represents the content of your website – the most important part. Low-quality content = no rankings, it is that simple.
3. Quality backlinks – The seasoning represents the backlinks that increase the authority of your website. You can have great content and a perfectly optimized website but ultimately, you need to gain authority by getting quality backlinks – the last ingredient to make your SEO soup perfect.

In the following chapters, we’ll take a look at all of these aspects from the practical point of view.