PPC

There’s a lot of debate about how an organization should use organic keyword marketing versus the way those same organizations should use PPC marketing. And there seem to be two (and pos- sibly three) distinct camps about what should and...

PPC stands for Pay-Per-Click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is...