Social Media Marketing

LinkedIn has grown tremendously from a great place to display your resume to a comprehensive social media platform that’s useful for many different things. If you are a marketer or growing your own business you can use LinkedIn to find...

Social media content is, well, at the core of social media. No matter what social media networks you target, content will always be at the core of what you do as a social media marketer. So if you want your...

SMO stands for social media optimization. It is all about utilizing social media platforms like Facebook, Twitter, Instagram, and LinkedIn to share your content, and attract traffic to your website through social media links. The idea behind such social media...

Pinning is pretty easy. You can link to a website or upload an image. Or you can install the Pin It button from Pinterest. Pinterest will grab the web address anytime you pin content, so you don’t have to worry about...

Pinterest is becoming a social network site for sharing interesting images you find online. Think of it as an image-based social bookmarking tool like delicious was…but with a better community. These images, once uploaded to the site, are known as Pins. Users...

Social Media Marketing – 10 Reasons why Twitter power users are so influential In an older study released by Exact Target, Jeff Bullas pointed out: Seventy-two percent of power users publish a blog post once a month. Seventy percent comment...

As someone who is looking to learn about social media, you’re probably confused where you should start, right? With all of the resources out there, which ones should you follow and which ones should you ignore? Over the last six years...

Build your target audience template A target audience can help you focus your marketing efforts on the people most likely to be interested in what your business has to offer. Here’s a template that you can use to create a...

Make no mistake — Social Media is a force! Social media has been growing in importance for years. Now it is a lynchpin in any successful business and marketing strategy. What started out as a source of entertainment and amusement...

What is social media marketing? Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase...