Pay Per Click

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

Pay Per Click

Understanding How PPC Affects SEO

There’s a lot of debate about how an organization should use organic keyword marketing versus the way those same organizations should use PPC marketing. And there seem to be two (and pos- sibly three) distinct camps about what should and...
Pay Per Click

Pay-per-Click Categories

Pay-per-click programs are not all created equal. When you think of PPC programs, you probably think of keyword marketing — bidding on a keyword to determine where your site will be placed in search results. And that’s an accurate description...
Pay Per Click

How Pay-per-Click Works

Pay-per-click marketing is an advertising method that allows you to buy search engine placement by bidding on keywords or phrases. There are two different types of PPC marketing. In the first, you pay a fee for an actual SERP ranking,...
Pay Per Click

Pay per Click

Pay-per-click (PPC) is one of those terms that you hear connected to keywords so often you might think they were the conjoined twins of SEO. They’re not, really. Keywords and PPC do go hand in hand, but it is possible...
Pay Per Click

Pay Per Click-How Do I Optimize PPC Keywords?

Pay-per-click (PPC) campaigns are usually focused on specific keywords. There are a few steps you can take to optimize them. Your keyword list should not stay static. Your list can be improved by adding new keywords and ensuring that it is...
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Pay Per Click

Pay-Per-Click-What is PPC

PPC stands for Pay-Per-Click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is...