Search Engine Marketing

If you want to maximize your rankings on Google, what do you have to do? Well… other than write good content. You have to build links, right? According to a survey SEOmoz did with 100 SEOs, the most important aspect of SEO is...

If your document appears in a search results page, the contents of the <title> element may appear as the title link for the search result (if you’re unfamiliar with the different parts of a Google Search result, you might want to check...

When Googlebot crawls a page, it should see the page the same way an average user does. For optimal rendering and indexing, always allow Google access to the JavaScript, CSS, and image files used by your website. If your site’s...

For non-sensitive information, block unwanted crawling by using robots.txt A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named robots.txt, is placed in the root directory of...

PPC stands for Pay-Per-Click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is...

The Google Search Essentials make up the core parts of what makes your web-based content (web pages, images, videos, or other publicly-available material that Google finds on the web) eligible to appear and perform well on Google Search: Technical requirements:...

Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don’t even need to do anything except post your site on the web. In...

Search Engine Optimization-Determine whether your site is in Google’s index Do a site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for site:www.bbbbf.com returns these results. If your site isn’t in Google Although Google crawls...

The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from...