Search Engine Marketing

Pay-per-click marketing is an advertising method that allows you to buy search engine placement by bidding on keywords or phrases. There are two different types of PPC marketing. In the first, you pay a fee for an actual SERP ranking,...

Pay-per-click (PPC) is one of those terms that you hear connected to keywords so often you might think they were the conjoined twins of SEO. They’re not, really. Keywords and PPC do go hand in hand, but it is possible...

Black hats and white hats have their origin in Western movies. They represented bad guys and good guys. In SEO, the terms are used to describe two groups of SEOs – those who adhere to the rules set out by Google’s...

You don’t need to know ALL the factors and the exact algorithms Google uses to rank your website. But you need to cover the key components of SEO to be successful. An easy way to understand the 3 most important factors...

Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic. The history of SEO dates back to the 90s when search engines emerged for...

Pay-per-click (PPC) advertising can be a cost effective way to drive traffic to your website. There are a number of benefits and challenges to consider. Advantages of pay-per-click advertising The benefits of running PPC advertising include: Cost effective – because...

Pay-per-click (PPC) campaigns are usually focused on specific keywords. There are a few steps you can take to optimize them. Your keyword list should not stay static. Your list can be improved by adding new keywords and ensuring that it is...

Search Engine Optimization-The Proven Method to Ranking on the First Page of Google For Any Long-tail Keyword So you want to write an article that ranks on the first page of Google for a long-tail keyword? Fine. So does everyone...

Search Engine Optimization-Why Link Building Is NOT the Future of SEO Over the years, SEOs focused all their attention on link building. Why? Because it impacted rankings more than anything else. Although links still help with rankings, the big misconception in the search...

Search Engine Optimization-4 Steps to Making Your Search Listings Stand Out on Google Do you want more click-throughs on your search listings? You can achieve a higher click-through rate (CTR) that drives more qualified traffic to your website by using this...