Digital Marketing

Microsoft Clarity is a behavior analytics tool that allows you to literally see how users interact with your site and spot user experience issues that can harm your performance. You can think of it as a tool that fills the heat mapping...

If there’s one place to start to ensure content marketing success, it’s learning how to create awesome content for your target audience. Content that ranks, gets traffic, converts, and contributes to the customer lifecycle. So, instead of spending hours trying...

Every day, millions of new blog posts are published on the web. How can you effectively create and promote your content to have a chance of competing, and gain consistent, legitimate traffic? Here are 8 priceless content marketing tips and strategies, which...

If you’re the owner of a business, small or large, then you’re aware of how important marketing your brand is. Successful marketing leads to new customer acquisition, retention of existing customers, and ultimately more sales and profits. As such, you...

Mixpanel is a product analytics tool. It’s a bit like Google Analytics but designed especially for measuring user behavior in SaaS products, mobile apps, and e-commerce platforms. Key use cases See which features people interact with the most and which are...

Google Search Console (GSC) is a tool that helps you monitor and troubleshoot your website’s appearance in Google’s search results. It’s one of the essential tools for SEO because it’s the only one that features search performance data straight from...

Ahrefs is an all-in-one SEO toolset. It’s the kind of tool you absolutely need if you want more visibility into your performance on Google. Key use cases Audit your site and fix SEO issues that hold you back. Do an SEO competitor analysis to...

Google Analytics 4 (GA4) comes with almost everything you need to see how many people visit your website, where they come from, and what pages they visit. Key use cases Track results of specific campaigns using the UTM tags. Measure conversions on important...

Search Engine Optimization-The Proven Method to Ranking on the First Page of Google For Any Long-tail Keyword So you want to write an article that ranks on the first page of Google for a long-tail keyword? Fine. So does everyone...

Search Engine Optimization-Why Link Building Is NOT the Future of SEO Over the years, SEOs focused all their attention on link building. Why? Because it impacted rankings more than anything else. Although links still help with rankings, the big misconception in the search...