Digital Marketing

There’s a lot of debate about how an organization should use organic keyword marketing versus the way those same organizations should use PPC marketing. And there seem to be two (and pos- sibly three) distinct camps about what should and...

Pay-per-click programs are not all created equal. When you think of PPC programs, you probably think of keyword marketing — bidding on a keyword to determine where your site will be placed in search results. And that’s an accurate description...

Pay-per-click marketing is an advertising method that allows you to buy search engine placement by bidding on keywords or phrases. There are two different types of PPC marketing. In the first, you pay a fee for an actual SERP ranking,...

Pay-per-click (PPC) is one of those terms that you hear connected to keywords so often you might think they were the conjoined twins of SEO. They’re not, really. Keywords and PPC do go hand in hand, but it is possible...

Black hats and white hats have their origin in Western movies. They represented bad guys and good guys. In SEO, the terms are used to describe two groups of SEOs – those who adhere to the rules set out by Google’s...

You don’t need to know ALL the factors and the exact algorithms Google uses to rank your website. But you need to cover the key components of SEO to be successful. An easy way to understand the 3 most important factors...

Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic. The history of SEO dates back to the 90s when search engines emerged for...

LinkedIn has grown tremendously from a great place to display your resume to a comprehensive social media platform that’s useful for many different things. If you are a marketer or growing your own business you can use LinkedIn to find...

Social media content is, well, at the core of social media. No matter what social media networks you target, content will always be at the core of what you do as a social media marketer. So if you want your...

Pay-per-click (PPC) advertising can be a cost effective way to drive traffic to your website. There are a number of benefits and challenges to consider. Advantages of pay-per-click advertising The benefits of running PPC advertising include: Cost effective – because...