Content Marketing

Content Marketing-5 steps to creating a content marketing strategy As tempting as it might be to start creating that series of infographics you dream about, that’s not going to lead you to long-term content success. To create quality content that...

Choosing the right content type for each marketing funnel stage will help you make the most of the content marketing funnel. Some kinds of content perform better for enhancing customer awareness and others are better for MOFU education, while some...

The content marketing funnel represents the stages a customer goes through from their first content exposure to conversion (e.g., submitting an email, signing up for a free trial, or making a purchase). Like the sales funnel, the content marketing funnel traces the buyer’s journey from...

The first step in creating a content marketing strategy is to specify why you plan to create content. You may be familiar with the potential benefits of content marketing, such as increased website traffic, greater brand recognition, lead generation, and...

Content Marketing is a way to engage your audience and raise your number of clients based on relevant and valuable content creation. This strategy is capable of attracting, involving and creating value for a brand’s audience. This method builds a...