admin

When Googlebot crawls a page, it should see the page the same way an average user does. For optimal rendering and indexing, always allow Google access to the JavaScript, CSS, and image files used by your website. If your site’s...

Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits. Email marketing can allow you to create targeted and personalised messages. This...

The first step in creating a content marketing strategy is to specify why you plan to create content. You may be familiar with the potential benefits of content marketing, such as increased website traffic, greater brand recognition, lead generation, and...

Make no mistake — Social Media is a force! Social media has been growing in importance for years. Now it is a lynchpin in any successful business and marketing strategy. What started out as a source of entertainment and amusement...

For non-sensitive information, block unwanted crawling by using robots.txt A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named robots.txt, is placed in the root directory of...

Email marketing is the digital marketing practice of communicating with leads and customers with email. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements. Email marketing typically has a significantly higher ROI than many other marketing channels...

Content Marketing is a way to engage your audience and raise your number of clients based on relevant and valuable content creation. This strategy is capable of attracting, involving and creating value for a brand’s audience. This method builds a...

What is social media marketing? Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase...

PPC stands for Pay-Per-Click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is...

The Google Search Essentials make up the core parts of what makes your web-based content (web pages, images, videos, or other publicly-available material that Google finds on the web) eligible to appear and perform well on Google Search: Technical requirements:...