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Social Media Marketing – 10 Reasons why Twitter power users are so influential In an older study released by Exact Target, Jeff Bullas pointed out: Seventy-two percent of power users publish a blog post once a month. Seventy percent comment...

As someone who is looking to learn about social media, you’re probably confused where you should start, right? With all of the resources out there, which ones should you follow and which ones should you ignore? Over the last six years...

When you hear someone mention infographics, you usually hear the word “viral” in the same sentence. The idea is that great infographics just go viral. What a lot of people don’t tell you, however, is how to get them to go viral. You could spend...

Content Marketing-5 steps to creating a content marketing strategy As tempting as it might be to start creating that series of infographics you dream about, that’s not going to lead you to long-term content success. To create quality content that...

You can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities. You can also create campaigns to capture a sales conversion from leads who are close to a purchasing decision. One example might be creating “abandon...

As you stay top of mind, you may also consider ways to identify the leads with the highest purchase intent and provide conversion-focused content that “nurtures” them toward a sale (or at least toward becoming sales-ready). In these emails, you can be...

Not everyone who opts into your email list is ready to make a purchasing decision. You can use email marketing to stay top of mind while providing the educational content that is most relevant to them. Indeed, brand awareness email campaigns help...

Traffic Generation Email Marketing Campaigns One of the biggest benefits of email marketing? Getting click-throughs to pages on your website. Not only does this boost your referral traffic, but it also drives visitors who’ve already shown an interest in your...

Choosing the right content type for each marketing funnel stage will help you make the most of the content marketing funnel. Some kinds of content perform better for enhancing customer awareness and others are better for MOFU education, while some...

The content marketing funnel represents the stages a customer goes through from their first content exposure to conversion (e.g., submitting an email, signing up for a free trial, or making a purchase). Like the sales funnel, the content marketing funnel traces the buyer’s journey from...